Sunday, September 19, 2010

A New Beginning

I. Because this is the first post there is no thought-provoking question to answer from last time.

II. This week in class we learned about loaded language and Fallacies. Loaded Language is used to put a spin on things. There are two main forms of loaded language we focused on. Euphemisms which are intended by the speaker to be less offensive. An example would be saying someone passed away instead of saying they have died. The other was power words. Power words are used to get the persons attention. Examples are NEW, FREE. The next thing we learned about were Fallacies. A fallacy is an invalid argument. There are 22 different types of fallacies.

After learning about the loaded language and Fallacies I started to notice them more in advertisements. Then I started wondering if I want things I see on TV because I really think I'll use them or because the commercial convinced me I did. When we talked about the different types of fallacies in class, i thought about times they were used, that made me want to buy there product or help their cause. After all who has seen the SPCA commercials and not wanted to help or felt bad for not helping? http://www.youtube.com/watch?v=IO9d2PpP7tQ. Their Fallacy is Appeal to pity. You actually feel bad while watching it even though the SPCA doesn't put down any of their animals and has a good facility for them. This weeks class has made me more conscious about adds I see. I'll start rechecking to make sure what I'm buying is what I need not just something someone convinced me i need.

III. My Question for this week is, would an add be appealing if it didn't have any form of loaded language or Fallacies? Would people buy a product if it truly only stated what the product did and how to use it?

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